Who's behind the Apple Yard?

We are a husband and wife team who work together to bring our best skills and knowledge to the table.

We went freelance in 2010 to support a semi-itinerant lifestyle, working internationally in France and Morocco; across sectors, including tourism and petrochemical; and all the way from charities to big projects with multi-national bluechip companies.

We are driven by making an impact, getting visible results and building good relationships.

We help entrepreneurs, small businesses and charities achieve their communications goals stylishly and with impact.

We work with integrity, are transparent and aim for excellence.


Rachael is a graphic designer and web developer who enjoys working on projects and starting new ventures. She loves nothing more than getting the creative juices going!

Outside of work she's busy creating eclectic crafts (like making industrial lamps, American quilting, and creating luxury Giclee prints), renovating the Edwardian family home in Derby or weeding at the allotment.

Last, but certainly not least, she's a mum to three fantastic daughters - there's lots of glitter and pink in their place!

Rachael's passionate that you get the product and site that fits your business or charity that takes you to the next level.


Simon is an eclectic beast with experience in the Army, mountaineering world, corporate management consultancy and charity sector.

Nothing excites him more than a business plan and engaging an audience through a campaign.

Variety is the spice of life for Simon, so his latest pursuit is swinging around a kettlebell, but he's equally happy leading a rock climb or simply rustling up a curry.

Simon has historical family links in Derby, and is proud to put down roots again in the East Midlands and help business in the area.