brand identity

Strong visual identity that appeals to your audience

We help craft the strong visual brand elements that allow you to win your customers in the age of the internet and digital where your branding is now on a global stage


 

Our offering

 

We help you craft your brand purposefully and with focus to ensure that your business is presented in the best possible light. Our goal is to enable your current and prospective clients or customers see your business the way you do.

Your brand identity should showcase what your company does that is unique and special, and represent what you do clearly. It should fill you with confidence and pride and set you apart from the competition.


Our approach

The process begins with us asking very detailed questions about your business.

Brand mission

We will delve into discovering your ‘Brand Mission’; together we will help you discover the how. We will unpack how you’re going to get to where you want to be, and how you plan to make a difference. We will look in depth at the purpose and primary objective of your brand, whilst relating back to your customer needs.

“What do we do, and what makes us different?”

Brand vision

When we are clear on your mission, we will help you dream about where you’re going, both now and in the future. Unlocking your brand vision will help you gain clarity in talking about the future, your goals, and objectives for your brand. You should discover where you want to be in the short and long term. Your vision will change as your brand grows as it’s not a static thing.

“Where do we aim to be?”

Brand story

Your brand has a story to tell and we want to help you tell it. You are unique with something special to share and your story will help you stand out . Once you’ve discovered your mission, vision and strategy, they inform your brand story. People buy from people - if they like and care about what you are doing, they are more likely to use your services or products. Telling your story helps put a face to your amazing business.

“Why should my customers care? Why would they choose us?”


Our process

Once we’ve done the ground work with unlocking your brand strategy, we look at your competition, your dream customers and clients with and how you want to grow your business. We’ll then start to think about how you want your brand to feel and look. At this part of the process we will also look at colour psychology and some of the visual aspects that will give your brand it’s personality.

With all this under our belt we’ll then develop a concept that we feel puts your business in the best possible light and answers the above questions. We will present your brand and provide you with visual mock ups so you can see how your brand will work visually and you will get a sense for how it feels in print or online.

We will make any refinements and produce a style guide that will tell you how to use each visual element.

Once you are happy, we put all the finished visual elements in a folder for you to access. You’ll then be ready to launch your brand and unveil it to the world!


Visual elements

Together we will create something magical


Brand Strategy


Colour psychology


agreed photography


Logos


font pairings


agreed collateral


Submarks & icons


illustration & pattern


brand guide


Want to find out more?