Supercharge your LinkedIn feed: import Instagram stories as PDF documents

Repurpose creative content and use Instagram tools to boost your LinkedIn feed

Repurpose creative content and use Instagram tools to boost your LinkedIn feed

Compared with social media channels such as Instagram or Snapchat, LinkedIn can feel pretty pared back and bland.

However, this presents an opportunity for your brand to stand out from others without requiring huge investment or resources.

The inspiration behind this is Dan Kelsall, a copywriter and marketer on LinkedIn, who started using the slide feature to showcase his provocative, tongue-in-cheek content.

It may not be your thing, but Dan gets engagement because he stands out visually, and the LinkedIn slide feature helps with that.

In a nutshell

By utilising Instagram stories and the LinkedIn post feature that displays PDFs as slides, you can create an attractive presentation with images and styled text.

The reader does not need to click to open anything, just swipe left (on mobile), so does not disrupt their feed experience and makes for a really natural way to view your content.

This goes way beyond the current native functionality of LinkedIn and will set you apart from others with not too much effort.

Scope of this post

This post will explain how you can utilise the free, in-built features of Instagram and repurpose them in LinkedIn to give you a visual edge when set against others in your network.

It will also show you how you can setup a sandbox account in Instagram and use that as a private production area for your content on LinkedIn.

It assumes that you are conversant with Instagram and can find your way around it.

General provisions

  • You will need to be on a mobile phone to generate Instagram stories

  • You need to use a desktop/laptop to download Instagram stories and convert them into PDF

  • You need to use LinkedIn desktop to post PDFs to your feed

How it works - overview

  1. Create and post your story or stories in your Instagram account

  2. Download the selected stories using igstories.com (or similar)

  3. Convert and combine the files into a PDF, using Adobe Acrobat Pro (or similar)

  4. Create a LinkedIn post with the PDF, using the document feature (on desktop)

How it works - step by step

a. Create and post your story or stories in your Instagram account

Things to watch out for:

  • There is a wide variety of formats and styles you can use; consider how you can be consistent and use the options to reinforce your brand

  • By tapping on the left edge of your phone screen you can scroll backwards through existing story posts

  • If you use Instagram for your official business account already and don’t want to mess up your stories with experiments and random material designed for LinkedIn, you have options

  • You can create a fresh account, set it as private and use it to generate posts specifically for LInkedIn

b. Download the selected stories using storiesig.com (or similar)

  • Navigate to storiesig.com and enter the Instagram account name where requested (as an aside, you can so this for private accounts, which is an interesting loophole)

  • Pull up the list of stories and choose which ones you want to download

  • The website will download them as JPG files to your computer

Things to watch out for:

  • Important: you can only use this method for images, NOT video

  • This means that if you post a video as a story, it will not work

  • It also means that any animated stickers (called GIFs), will stop it working

  • Watch out for viruses and malware when using public apps on the internet!

c. Convert and combine the files into a PDF, using Adobe Acrobat Pro (or similar)

  • Now that you have the downloaded image files, import them into Adobe Acrobat Pro or a similar piece of software

  • Convert them into PDF and then combine them into one single PDF file

  • At this stage you can move pages around into the order you prefer

  • Save the file to your computer somewhere accessible

Things to watch out for:

  • You will need the paid-for version of Adobe Acrobat, i.e., Adobe Acrobat Pro, not the free Adobe Reader

  • You may be able to find a free online app that can do the job

  • Ensure that all the pages of your combined PDF are consistent - mismatched sizes will cause problems when uploading the PDF to LinkedIn

  • If you have problems, run the Print Production tool (instructions here - for Mac, but works fine for PC)

d. Create a LinkedIn post with the PDF, using the document feature (on desktop)

  • On LinkedIn desktop, at the top of the page click ‘Start a post’ or click the document icon to its right

  • Choose your PDF file and upload it

  • Ensure to add a title for the presentation and write the body of your post as normal, following best practice for engaging your network

  • Double check everything and when you are happy, click ‘Post’

Things to watch out for:

  • Posting a presentation doesn’t mean you can ignore the copy you add to the body of your post

  • You need to ensure you at least write a good first line and intro paragraph to maximise engagement and reach with your network

  • Tagging relevant people and writing good copy ensures that the LinkedIn algorithm will credit you for your quality, relevant content

  • Ensure it can crawl your content - it’s a similar scenario to words embedded in an image; no good for SEO on Google

Some examples

Plus leave a comment if you’ve found this helpful or have any questions.