SEO-friendly URLs for blog categories - Squarespace News

SEO-friendly URLs for blog categories

SEO-friendly URLs for blog categories

Introduction

Squarespace gets a bad rap for its SEO performance, which is undeserved, but equally it is putting effort into improving its offering.

On that note, I'll be writing more on SEO considerations when choosing Squarespace as your website platform (N.B. we are Squarespace specialists) so that you know the facts and important points.

The latest news is that it has changed the blog collection URL structure to improve blog content SEO.

Previously

To view all posts within a category or tag, you would use the following URLs:

/blog-slug?category=category-slug
/blog-slug?tag=tag-slug

Latest update

You can now access these same category and tag lists using the following URL formats, which are preferred by Google:

/blog-slug/category/category-slug
/blog-slug/tag/tag-slug

You can read more about Google's advice on best practice for organising your site hierarchy and URL structure here: https://support.google.com/webmasters/answer/7451184?hl=en#hierarchy

Advisories

  • Old URLs will continue to work as usual, so no existing links will be broken

  • Squarespace has also updated canonical tags and XML sitemaps to use the new URLs

  • Again, sites will automatically update to use the new category/tag URL format next time changes are made to a site

In the pipeline

  • Squarespace is planning to update links generated by templates and the summary and archive blocks to use the new format so they can be indexed as real URLs and build page authority

  • Similarly, it plans to make improvements to the URL format for blog author page pages and product category/tag pages

Comments

  • Squarespace has had a naughty habit of implementing major changes at short notice without letting people know

  • This has caused a lot of grief, so the public announcement and the fact that existing links won't be broken is obviously helpful

  • Squarespace has been fixing a few other things, which is good to see, including: friendly URLs for tags and categories (this update); dropping trailing slashes; allowing meta tags to be edited; hiding page from search engine results

Other things that need fixing

Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources.

  • Preventing a site title from forming an overall h1 heading tag. This is a biggie. Currently, Squarespace uses headers for formatting, which is not ideal. Here's what Google says about that:

Use heading tags only for styling text and not presenting structure

Keep tabs on the latest Squarespace by tagging and following #squarespacenews and #simonssquarespacenews


Simon Cox - together with wife, Rachael - is the director of The Apple Yard, a Derby-based website, design and film-making boutique. Simon helps increase your visual appeal, by strengthening your brand, winning your audience and customers. Call Simon on 07427 100381 or e-mail simon@theappleyard.com if you'd like to chat about how we can help you achieve your objectives.